Women control between $20 and 30 trillion of the global consumer spending and are responsible for 80% of all purchasing decisions. This also applies to games, as female gamers are bigger spenders than male gamers for in-app purchases like skins, tools, upgrades, etc. And yet, most games are being developed by men having a primarily male audience in mind.
Bottom line: Doesn’t it strike you as strange that women are driving the economy, but are widely underrepresented when it comes to decision-making? Shouldn’t companies and brands consider products and experiences that are relevant to this consumer-powerhouse?
Did You Know?*
Gaming will be the driving force to Web3 mass adoption and we are fully committed to being at the forefront following our guiding principles of:
1) Creating a fun and innovative game for (and together) with our community.
2) Our NFTs come with utilities and true ownership for their holders.
3) Mobile-first and free-to-play: Have your own fashion empire right there in your pocket.